In 2024, global e-commerce sales grew by *** percent compared to the previous year. In that period, e-commerce accounted for approximately ** percent of all retail sales worldwide.
Asian countries lead the way
According to an estimate, China and Indonesia ranked **************** respectively on the list of countries with the greatest share of retail sales projected to take place online in 2023. Following the same trend, estimates also revealed that the three fastest-growing retail e-commerce countries in the world are all in Asia.
Amazon on top
When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, ****** is the clear market leader with a market cap of over************n U.S. dollars as of March 2025. Not only that, but the *************************** company is also by far the***** visited online marketplace in the world, with approximately *** billion monthly visits.
* Forecast. Includes products and services ordered using the internet via any device, regardless of the method of payment or fulfillment, numbers may not add up in total due to rounding. Excluding event tickets. Figures for periods prior to 2022 come from previous publications.
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eMarketer (@eMarketer). (April 8, 2025). Annual retail e-commerce sales growth worldwide from 2017 to 2028 [Graph]. In Statista. Retrieved July 18, 2025, from https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/
eMarketer (@eMarketer). "Annual retail e-commerce sales growth worldwide from 2017 to 2028." Chart. April 8, 2025. Statista. Accessed July 18, 2025. https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/
eMarketer (@eMarketer). (2025). Annual retail e-commerce sales growth worldwide from 2017 to 2028. Statista. Statista Inc.. Accessed: July 18, 2025. https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/
eMarketer (@eMarketer). "Annual Retail E-commerce Sales Growth Worldwide from 2017 to 2028." Statista, Statista Inc., 8 Apr 2025, https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/
eMarketer (@eMarketer), Annual retail e-commerce sales growth worldwide from 2017 to 2028 Statista, https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/ (last visited July 18, 2025)
Annual retail e-commerce sales growth worldwide from 2017 to 2028 [Graph], eMarketer (@eMarketer), April 8, 2025. [Online]. Available: https://www.statista.com/statistics/288487/forecast-of-global-b2c-e-commerce-growth/
