In the year ended May 2024, Nike's global revenue amounted to about ***** billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide.
Nike's sponsorships
The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea.
Popularity of Nike in Europe
While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand.
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U.S. Securities and Exchange Commission. (July 25, 2024). Revenue of Nike from 2005 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 18, 2025, from https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
U.S. Securities and Exchange Commission. "Revenue of Nike from 2005 to 2024 (in million U.S. dollars)." Chart. July 25, 2024. Statista. Accessed July 18, 2025. https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
U.S. Securities and Exchange Commission. (2024). Revenue of Nike from 2005 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 18, 2025. https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
U.S. Securities and Exchange Commission. "Revenue of Nike from 2005 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
U.S. Securities and Exchange Commission, Revenue of Nike from 2005 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/ (last visited July 18, 2025)
Revenue of Nike from 2005 to 2024 (in million U.S. dollars) [Graph], U.S. Securities and Exchange Commission, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
